referencement-editorial

Editorial search engine optimisation

Organic search engine optimisation is closely linked to editorial search engine optimisation, which has become increasingly important over recent years.

The principle behind this, is the creation of added value content for Internet surfers. This content obviously has to be original, well-written and useful to surfers.

It’s not by chance that blogs often appear high up in search results. Their frequent updates by different copywriters are seen as a good thing by search engines.

The way a web page is written needs to follow a specific structure right from the start.

It’s not unusual today to see blogs integrated within e-commerce sites or shop windows (using sub domains or files). In fact, we even recommended that this possibility is integrated when the website is being built.

However, the most difficult part for professionals can be keeping it up-to-date by publishing new, original content regularly.

If you have encountered this problem, contact us for further information using the contact form provided.

 

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