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Advertising Search Engine Optimisation – Search Engine Marketing (SEM)

Advertising search engine optimisation, or search engine marketing, is a key part of a website’s visibility. There are a large number of on-line advertising programmes which enable you to rapidly place your website at the top of the list of search results, such as Google Adwords, or Microsoft AdCenter.

They employ a pricing principle based on CPC (Cost Per Click). In other words, you pay an amount per click, which can be as low as €0.05 for queries with little competition, or up to €2 or more for very popular queries.

Cap Visibilité can offer you tailor-made assistance with this type of campaign, providing you with a very cost-effective way of optimising search engines.

 

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